The BE Story

What started off as a hobby turned into a impulsive business decision.

Like many of us, owner Kelly West-Wein, got tired of working her retail job. She couldn't keep up with the different shifts, being a present mother and the stress that comes with juggling it. One had to go, and it was clear.

Although, she couldn't just be a stay at home mom, she dabbed with her circuit machine, and with the extra time, she decided to go full force into entrepreneurship and created Beautiful Evil LLC officially in 2023, pregnant with her second and last baby.

Since then, She and her husband has been doing in-person markets, getting the word out about Beautiful Evil to those who love the spooky & moody and comfy clothing that last!

"I strive for my products to be high quality that last. To be the go to shop for people when they need a new graphic or gift for thr holidays or birthdays."